March 2017 Sales
Canadian new light vehicle sales in March showed a significant margin at 187,540 units, 7.1 % up compared to a year earlier. Sales of passenger cars continued to decline, dropping 0.3% to 61,557 units, while light truck sales showed huge gained 11.1% to 125,983 units. After all, more than two thirds of the light vehicle sales were light trucks in Canada.
JAMA Canada member companies had robust gain in March. Passenger car sales were 11.9 % up to 30,239 units, and light truck sales increased 12.7% to 37, 648 units, totaled 67,887 units with 12.3% growth compared to last year. Among member companies, Nissan Canada was the growth leader (+25.5%), followed by Honda Canada (+17.2%), Mazda Canada (+14.8%), Subaru Canada (+10.4%), Toyota Canada (+1.6%), only Mitsubishi Motor Sales Canada showed declined sales (-10.6%). In addition, all Japanese companies’ share marked 36.1%, 0.9 point up from previous month.
Jan – Mar YTD: 1Q
At the end of first quarter of 2017, Canadian light vehicle sales rose 4.6% to 421,518 units. The robust demand for light trucks continued up 7.9% to 289,576 units, while passenger car sales declined 2.0 % to 131,942 units.
Both passenger car and light truck sales increased for Japanese automakers for the YTD. Demand for light tracks continued to surpass passenger cars as truck sales grew 10.6% to 87,803 units, while 62,135 cars were sold, increasing 3.9% from 2016. Results were mixed among member companies. Growth leader was Mazda Canada (+15.8%), followed by Honda Canada (+13.9%), Nissan Canada (+12.1%), Subaru Canada (+10.4%). Toyota Canada relatively had flat sales (-0.1%) and Mitsubishi Motor Sales Canada declined (-10.5%).
February 2017: Another record sales month
New light vehicle sales in Canada reached another all-time monthly sales record. Although sales of passenger car declined 2.1%, light truck sales increased 5.7% and total sales were up 3.2% to 123,032 units, compared to February 2016.
As a group, Japanese brand sales totalled 43,354 units increased 6.0 % over February 2016. Passenger car sales were 2.3 % up to 17,421 units, while light truck sales were up 8.6 % to 25,933 units.
The growth leader this month was Honda Canada (21.2%) followed by Subaru Canada (+16.6%), Mazda Canada (15.0%), and Nissan Canada (+5.5%). Reporting softer sales were Toyota Canada (-6.2%) and Mitsubishi Motor Sales Canada (-14.7%).
Jan - Feb YTD:
The overall Canadian market recorded positive growth up 2.7% to 233,977 units in the first two months in 2017. Light truck let the way as sales up 5.6% to 163,592 units, while passenger car sales dipped 3.3% to 70,385 units. The light truck share market in Canada increased 1.9 points to 69.9%
JAMA Canada members’ YTD sales grew 4.2% to 82,051 units, which is 35.1% of total Canadian light vehicle sales. Although passenger car sales were down 2.6% to 31,896 units, light truck sales rose 9.0% to 50,155 units. Results were mixed among JAMA Canada members. Mazda Canada had a robust sales increase (+16.6%), followed by Honda Canada (+11.1%), Subaru Canada (+10.3%), and Nissan Canada (+2.3%). Toyota Canada sales slid (-2.8%) and Mitsubishi Motor Sales Canada sales dropped (-10.3%) compared to last year.
Canadian new vehicle sales in January were up slightly 2.3% to 110,945 units for all brands compared to a year earlier. Sales of passenger cars continued to decline, dropping 4.8% to 32,212 units, while light truck sales increased 5.4% to 78,733 units.
Japanese automakers’ group sales in January went up 2.3% to 38,697 units. Although sales of passenger cars dropped 7.9% to 14,475 units, light truck sales soared 9.5% to 24,222 units. Results among individual companies were mixed: Mazda Canada enjoyed both passenger car and light truck gains, rising 18.5% overall, followed by Subaru Canada (+4.4%), Honda Canada (+1.5%), Toyota Canada (+1.1%), Nissan Canada (-1.1%), and Mitsubishi Motor Sales Canada (-5.0%). Continuing the trend from 2016, light truck demand strengthened in January for all Japanese automakers, while car sales varied among individual member companies.
New vehicle sales record in 2016 despite sluggish December sales
Canadian new light vehicle sales in December softened 2.6% to 125,600 units compared to a year earlier. Sales of passenger cars continued to decline, dropping 8.7% to 37,293 units, while light truck sales stayed relatively flat to 88,307 units, up 0.3%.
December Japanese brand light vehicle sales gained 2.3% to 44,930 units. Although car sales dropped 10.6% to 16,272 units, light truck sales rose 11.4% to 28,658 units YOY. Results among member companies were mixed in December: Mitsubishi Motor Sales Canada enjoyed a double digit gain of 18.5%, followed by Subaru Canada (+9.8%), Honda Canada (+7.2%), Toyota Canada (+4.5%), Mazda Canada (-2.7%), and Nissan Canada (-9.4%).
Over 1.948 million light vehicles sold in Canadian market in 2016 which reset the previous record in 2015 by 2.6%. Sales of cars were down 7.6% to 662,038 units, while sales of light trucks outperformed rising 8.8% to 1,286,861 units. The truck share continued to rise to 66.0% from 62.3% in 2015.
Japanese brands combined set a new sales record of 680,314 units, up 3.7% throughout 2016. Sales of passenger cars fell 6.0% to 288,075 units, while light truck sales soared 12.2% to 392,239 units. Demand for trucks over cars continues and source of vehicle manufacturing trend also stays the same (3 out of 4 vehicles sold were built in North America). Overall market share for Japanese brands in 2016 increased 0.3 point to 34.9% from last year. Among member companies, the growth leader was Subaru Canada (+7.7%) who set a new record sales in 2016 followed by Honda Canada (+5.2% - new record), Mitsubishi Motor Sales Canada (+4.3% - new record), Toyota Canada (+4.2%), Nissan Canada (+3.2% - new record), and Mazda Canada (-3.5%).